Lead Copywriter at Big Vision

About

Origin Story

 

Hey, I’m Mike – the owner of Ink & Compass, a brand and content marketing agency helping clients differentiate in crowded markets, increase traffic, and grow their customer base.

Previously, I was the Director of Content Marketing at NEOGOV, a SaaS company serving the public sector, where I led a team to create audience-focused and keyword-driven content at every stage of the buyer’s journey.

My career launched at a niche marketing agency in VA, managing web content for authors like Dan Pink and the Heath brothers, while freelance writing for a growing health nutrition store. Then it happened—the job offer and the move to Orlando, where I became Big Vision’s lead copywriter.

Now I’ve worked on 30+ branding projects, written 30+ websites, and created 50+ video scripts, as well as a myriad of landing pages, lead magnets, ebooks, email campaigns, and more.

Customers want to know how your product fits into their story. It’s not about you, it’s about them. And if you can’t answer that question, if you can’t tell a compelling story, they will find another brand that can.

Every business is a brand, and it’s the way customers perceive you. Through craft copywriting and branding, I influence that perception. I write brand stories and develop content strategies that increase traffic, generate leads, and create customers.

Interested in learning more? Get in touch at mike@inkandcompass.net.