A heart rate monitoring system for individual users and health clubs. Myzone’s 600,000+ users sometimes needed help using the product and app. Prospective club owners needed a visual way to understand the benefits of the Myzone system.
I set the messaging direction for the video series, then developed a standard video script format and started writing, a lot. The end result? 34 video scripts targeting Myzone users with tens of thousands of views. 11 video scripts targeting prospective club partners. Here is one of the 34 videos I wrote for users, explaining what Myzone is: