Lead Copywriter at Big Vision

Florida Metal Fab

Work I led and completed for Florida Metal Fab, a metal fabrication shop:

  • Brand

  • Website content

  • Video script

FMF didn’t have a defined, consistent brand voice. I created a unique brand voice that embodied the edginess of their work and the passion of their workers. Wrote a brand film to showcase their new brand, as well as the content for their website. Read and watch it for yourself.

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