Work I led and completed for Orlando Sanford International Airport (SFB), a growing regional airport near Orlando:
Brand
Website content
Blog posts
SFB needed to differentiate themselves and increase awareness about their proximity to popular attractions. I developed a friendly, down-to-earth messaging direction to position SFB as the faster, more affordable airport in the region. Also wrote some starter blog posts featuring their top destinations like Chicago and Amsterdam. Read it for yourself.