PowerQV (owned by US Intelliwake) serves the public sector with project management software for capital improvement projects. As a startup, they needed brand messaging and promotional content that resonated with the needs of their target audience: Contract Owners and Program Managers in government agencies (Public Works, Water & Utilities, etc.).
Brand
I led PowerQV's key stakeholders through a branding workshop to discover their brand identify and develop brand messaging that could be used across the website, white papers, social, etc.
Web Copy
I wrote all of their website content, leveraging the 7-part story framework to tell a compelling brand story to their audience.
Video Script
I wrote two video scripts for PowerQV – one promoting the overall product and another promoting their solutions and industries (the government agencies they serve, and how)
Blog Articles
I created four blog articles to help PowerQV position itself as the solution to their audience's problems and start ranking on search engines.
- Top Challenges of Project Management in the Public Sectors
- 6 Best Practices for Managing Government Projects
- 11 Must-Have Features for Government Project Management Software
- Government Project Management: Automation vs Paper Processes