I led and completed a variety of work for NEOGOV, a SaaS company serving the public sector. Here are some of the recent highlights:
Lead Magnets
I worked with my team to develop data-driven content (survey data and system/user data) that established thought leadership within the industry. Many of these reports were written directly by me.
Quiet Crisis in 2023: What Government Job Seekers Actually Want
Referenced in this Wall Street Journal article
Speaker for Quiet Crisis Webinar
[NEOGOV] Operational Efficiency: Mastering the Art of Doing More With Less
Learning Centers
We created learning centers: informative pillar pages designed to address key audience challenges with NEOGOV product solutions. The learning centers link to keyword-driven, fish-first articles to empower visitors to self-educate and learn more about our products.
In three months, I planned and led a project team of writers, designers, and developers who created over 40 of these articles and webpages.
Topic Clusters
We leveraged a topic cluster strategy to increase domain authority and transform our blog into a binge-worthy content experience. My goal was for all NEOGOV content to provide real value, target promising keywords, rank in the top 10 results, and increase brand awareness. In 2022, under my leadership, we created 40+ blog posts.
2022 Results
21 new keywords in the top 10 results
Average keyword position increased by 42
75% increase in organic blog traffic
39% increase in organic web traffic
Organic traffic made up 34% of MQOs