Work I led and completed for The Creative City Project, an NPO built to cultivate a thriving arts community in Orlando:
Branding
Brand Naming
Website content
The Creative City Project needed to create a separate brand for their annual performance and installation arts event. I worked through a more poetic messaging direction that would compel a broad audience, even unartistic patrons, to attend the event. Helped develop the event’s new brand name, IMMERSE, and wrote inspirational web copy to match its mystery and creativity. Since launching the new brand, IMMERSE has grown to a two night event and inspired thousands of people from all walks of life. Read it for yourself.